A Labor of Love!

With over 35 years of burger experience, we’ve created a new premium burger concept, which we like to call “a labor of love.” Our passion for burgers began at the young age of sixteen—flipping burgers at the original Habit in Goleta, California. We had no idea burgers would be our calling. A few years later we bought The Habit—now known all over California as The Habit Burger Grill.

Now, we’re continuing our journey and our 35 year commitment to high quality food, friendly service and affordable prices with Hook Burger. Our burgers are humanely raised, fresh 100% USDA lean beef. Our chicken is fresh and has no hormone and antibiotics. Our Ahi tuna is always guaranteed fresh. Our breads are locally baked daily from WildFlour Bakery. Our produce is locally grown by Babe Farms. Our dressings and sauces are homemade. And we use 100% biodegradable and compostable packaging and containers.

Our philosophy is simple—Quality. Service. Community. People are our greatest asset. That’s why we always put our employees, customers, and our food before the bottom line.

Give us a try. We hope you like it.

Who knows? You may even get Hooked!

Founders and
Chief Burger Flippers